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Wednesday,  February 10th 6:30pm to 9:30pm, and Wednesday, Feb 17th 6:30pm to 9:30pm

Join us for this intensive fine art printing course that will help you make the kind of prints you want, when you want them.

The principles and techniques taught will apply to the majority of current color inkjet printers with the focus on Epson, HP and Canon.

We will cover the process from start to finish:

- preparing the image for print

- setting up the printer

- adjusting your software for the best results

- screen calibration and screen to print matching

- the printing process

- evaluating the finished print

- troubleshooting, and if time permits, an introduction to print coating and finishing.

We will make, evaluate, and correct prints during the class. We will chose 3-5 images from the students and turn into finished prints,
so please bring a few images.

To enroll, follow this link or call 661-904-2092

Do you find that some of your landscape and scenic images look a little flat, with similar colors kind of merging together? Images I take on overcast or cloudy days seem to have this problem fairly frequently. A tool used in Photoshop  by photo retouchers to change hue and saturation in commercial image editing can also be used effectively by photographers. It is called Replace Color.

It is an intermediate-level technique – but no worries, it’s easier than it looks at first glance!

The sample image below was taken in California in early spring, not too long before the annual wildflower and poppy bloom got into full blast. Plenty of green, with occasional patches of flowers starting up here and there.

I’ve provided “before” and “after” images . I wanted to ensure that the image showed what I actually saw when I was on-scene. Most of the normal adjustments, such as levels and curves, were completed before this round of editing started.

The Long Road - Before

The Long Road - After

In the “before” image, the green tones are often quite similar, giving the image a bit of a flat appearance – this flaw often results in a rather boring two-dimensional print. After adjustment, the green areas are much improved. The same is true for some of the yellow tones, where flowers are starting up. Replace Color did a great job of making this area “pop”.

The Replace Color tool can be found through Image>Adjustments>Replace Color. Here’s the opening dialogue box; note that I have selected the yellow/gold area in the background – they show in white in the black selection box. It is a group of flowers that I wanted to emphasize.

Key parts of this tool include the eyedroppers, the Fuzziness slider, and the Hue, Saturation, and Lightness sliders.

If you use the eyedropper on the left, you can select a color to replace or adjust. Once that color is selected, you can broaden or narrow the selection by moving the Fuzziness slider left or right.

Note how the selection increases as I move the slider to the right. See how the white areas in the selection box on the left have gotten larger.

Replace Color - Increase "Fuzziness"

Replace Color - Increase "Fuzziness"

Just about any color you wish can be selected using the eyedropper with the plus sign. Colors can be unselected by using the eyedropper with the minus sign.

Once a targeted color is selected as desired, you can adjust it by using:

- the Hue slider to change the color

- the Saturation slider to increase or decrease saturation

- the Lightness slider to increase luminance of the selected color, or color range

… and double clicking on the color square on the lower right will open a dialogue that is pretty much identical to the Color Picker (you can use this to select just about any combination of hue, saturation, or lightness).

Here’s another review of how this works:

- First, select an area of colors that are part of a feature in the landscape that you want to emphasize or de-emphasize.

- Next, move the fuzziness slider left or right to adjust your selection.

- Next, try the lightness slider. It’s usually best to start with small adjustments – a little goes a long way. Bring luminance up or down to suit your goals for the image.

- It can also be useful to make small adjustments in saturation. If you push saturation up, be aware that an aggressive adjustment may result in loss of detail in print.

- If you want to tweak the color itself, try the Hue slider in VERY small movements, usually 1 point at a time. The change from yellow to green required only a modest shift to the right with the Hue slider.

Hue Adjustment

**Note that color square at the top of the dialogue shows the “before” color, and the Result square at the bottom shows the sum of your adjustments – this makes step by step comparisons easy.**

You can repeat these adjustments, in most cases, in many areas and colors, in the image.

With a bit of practice, you’ll be able to develop subtle, and very pleasing tonal separations in areas that previously merged together. Work on one color or variation of color at a time.  Small adjustments go a long way.

Practice will also enable you to make these adjustments and still keep the image looking “natural”.  You can also use Replace Color to adjust larger areas, such as sky or water.

Click here or on the Workshops tab at the top of this page to see schedule for Mastering Digital Printing workshop on Feb 10 and Feb 17.

(A final note: I encourage you to consider using Soft Proofing  in Photoshop when making this kind of adjustment, so your on-screen color can shoe what your print will really look like. (see this link for a full-length article on screen to print match and soft proofing).


All images © David Saffir


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Yesterday I entered some images in an annual print competition. On the way home, I remembered that I wrote an article like this well over a year ago – but given the timing with the New Year and print comp season I thought posting a revised version would be helpful and appropriate.

Print competition is one of the best ways to help you master your craft. It can also help you get recognition for your work.

Staircase, Barcelona

Examples of judging criteria

Impact: Does this image grab attention? Is its message understood immediately?

Style: Does the image seem to be an extension of the sensibilities of the photographer? Will this image hold up over time?

Composition: Look at the structure of the image. Is there movement or is it static? Is it balanced by use of negative space? Does it have depth? Is there a primary focal point?

Creativity: Does this photograph show creative intent? Is it innovative and unusual in some way?

Technique: Was this image created with the use of any treatments or Photoshop tricks? Does the technique support the image or does it distract?

Lighting: Does lighting compliment the subject matter? Is it well-controlled?

Print Quality: Are there any flaws in the print? Does it seem too light or dark? Does the printing style enhance the message in the image?

Print Presentation: Does the presentation (mounting, matting, etc) of the image support or upstage the image?

The judging process can be educational and emotionally challenging for the photographer. Judges may see an image much differently than you do. They may notice flaws you are not aware of, or compare it to images that you’ve never seen. They may also see unique, positive qualities that you’re unaware of, or have discounted as unimportant.

Tips for printing your competition images:

Print your images without flaws, if possible. No “digital footprints”, rogue pixels, dust spots, scratches, bumps, or other distractions.

Use your image title to help tell the story. A title can sometimes make or break a score, believe it or not.

Lighting used in print competition is usually very bright. Ask about this before you enter. If lighting is intense, adjust the print brightness down so that it shows well.

Make presentation of your print clean, stylish, and understated. Use matting if you wish and if the rules permit it. Matt color can be very important.

In most cases, media types should be limited to semi-gloss or glossy photographic-style media. Inkjet is fine, of course, if well-printed. Fine art, or watercolor papers generally don’t show well in judging environments.

Keep print dimensions, mounting, and matting within the competition rules. An oversized or undersized print, or mounting board, can get you disqualified.

Parting Thoughts

Enter several events a year. Experience is the best teacher…. and a good showing gives you bragging rights!

Enter your best images, or images that have style or content innovations that you want to test in the “real” world.

Remember that judges are only human. They can be maddeningly stubborn, excitable, distracted, or bored. They also frequently find the diamond in the rough, and give it the attention it really deserves!

See the Workshops tab above for info about the new Mastering Digital Printing seminar coming up in February.

Image of Model Sarah Muldorfer, "Elegance" 2009 © D Saffir


Mastering Social Networking and Social Media, Wednesday, March 10th 6:30pm to 9:30pm, and Wednesday, March 17th – 6:30pm to 9:30pm

This workshop walks you step by step through the process of building your presence on the internet.  This is based on real-life experience among photographers over the past year.  It is relevant and current.  You will learn how and why to get started now.  Topics will include keeping costs down but impact high, how to identify and leverage photography-related networks on the web that are targeted to your key customers.  How to use and how not to use Facebook, Twitter, and Flickr.  How and when to use a PR service, and much, much more.

You’ll learn:

  1. How, and why to get started nowThe most important thing to do first to give you a strong start
  2. Building a plan and timeline to guide your work
  3. Keeping costs down, and impact high
  4. How your website or blog can help you – or hold you back
  5. How to use – and how not to use – Facebook, Twitter, FlickrHow to identify, and leverage photography related networks on the web that are targeted to your key customers.

You don’t have to be an expert photographer to benefit from this workshop! Use this link to register now!

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Mastering Event Photography,  Saturday, March 27th – 9am to 4pm

Event photography can be a great moneymaker for you in your photography.  Here are a few examples: retirement parties, baby showers, wedding anniversaries, and corporate celebrations just to name a few.  How do you succeed at photographing dozens of people having a good time?  This workshop will show you how.  We will discuss the pre-event, the big day and post event.  We will also talk about gear, processing and marketing.

In this workshop you’ll learn how to:

  1. Create your marketing message, sales strategy, product offering, and pricing
  2. Recruit customers and book events
  3. Scout the location, who to talk to on-site, and what to say
  4. Handle the pre-event meeting with your customer
  5. Developing a script for yourself
  6. Sign up event-goers for extra prints
  7. Filling orders, collecting payments and delivering prints, images and/or slideshows
  8. And much, much more…..

You don’t have to be an expert photographer to benefit from this workshop! Use this link to register now!


Reproducing High-Quality Photographic Prints

In Digital Output, By Gretchen A. Peck

Technological advances in digital inkjet equipment position it not only as a viable, but preferred, method for reproducing fine art and photographic-quality prints. The digital inkjet of today expertly suits the needs of fine artists and photographers by producing a broad color gamut in a consistent fashion, enabling seemingly limitless choices in media, and ensuring that outputóeven in reproduction formóis high quality, long lasting, and valuable.

For complete article: http://www.digitaloutput.net/content/ContentCT.asp?P=1630

California Central Coast Workshop Update – David Saffir and Jack Duganne

A quick post. We’ve had really nice weather – sunny with clouds coming and going. Incredible full moon at night. We’ve been to Montana de’ Oro, all over Morro Bay and surrounding area, and all along the coast up to and including Julia Pheiffer State Park and Big Sur. An image of Jack at Montana de’ Oro, and then images from some of the locations we chose….

Jack Duganne working with his Gigapan camera

George at Morro Bay Breakwater

Surfer Recovering Inside The Impact Zone, Morro Rock

© David Saffir Waterfall Vista View Trail Big Sur

Waterfall, Vista View trail, Big Sur

© David Saffir Clouds, Montana De Oro

Clouds, Montana De Oro

Islands In The Stream #3

Sea Otter, Morro Bay

Heading out to teach the Central Coast workshop with Jack Dugannne! Good weather, we hope!

North of Pismo Beach © D Saffir

Just finished the press conference. Here’s some key points for your review:

Web Screen Shot Courtesy of Apple

Some key features of the iPad:

Apple is describing this as an experience as much as device
“It comes alive in your hands”.

User interface is clearly descended from iPhone and iTouch. Should be easy
transition for those familiar with them.

Screen is backlit OLED

Available in WiFi and 3G

Approx 9.5 inches x 7.5 inches, 0.5 deep, glossy touch screen, approx 1.5 lbs weight
Important: claimed viewing angle of 178 degrees.

Sizes: $499 16gb, 32gb $599, $64gb 799, add $130 for 3G models

Availability: wifi 60 days, 3g in 60 days

On screen keyboard, and attachable keyboard, built in microphone, speakers

Looks like excellent book reader – could put Kindle in the peanut machine?
Can view two pages at same time.

iPad Internal Keypad

iPad Folder




Runs very fast compared to iTouch/iPhone

Foldable case which looks cool.

Optional external keyboard also provides USB port

Looks like it runs one app at a time – to be verified

The stand can also be flipped around to prop the iPad up for viewing (cool!)

Battery life claimed is 10 hours in use

Runs a number of apps, iWork, iPhoto, email client, internet, many more apps.

Good mail attachment support (diff file formats)

Connects to projectors

Last but not least: What I don’t know is if there will be image editing apps beyone iPhoto available for this device that will help photographers. Also don’t know much about color quality of the screen – which looks great so far – for related work.

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NEXT POST: Selective Color Adjustment In Photoshop: Give your landscape images new depth, dimensionality, and nuance of color.

images in this post © Apple Inc.

This is a useful survey, performed by Jim Goldstein, his blog can be found here

LIke most of this stuff, leaves you wanting more.

Please be sure to take a look at my workshop schedule here.

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