Tour 09: Fine Art Printing and Fine Art Reproduction Update

We’ve been having a great time. We held our Tech Expo (day 1)  and Workshop Session (day 2) at the Denver Studio Complex and Denver Pro Photo. This was the first of seven events planned, ranging through Colorado, New Mexico, and Arizona.

The Tech Expo featured wide format printers from Canon, Epson, and HP, color management tools from X-Rite, displays from Eizo, cameras from Mamiya/Leaf, papers and print finishing products from Premier, lighting from Westcott, Eizo, and more!


The Tech Expo was very well attended, and we had reps from a number of companies present.

Dennis Halley (digital2you) was the primary host. During the course of the day, we fielded questions regarding inkjet printing, color management, print finishing, art reproduction, media selection, medium format cameras, and displays from Eizo.


We also had quite a bit of original artwork on hand, and print reproductions of many of these examples.

On day 2, we held our workshop on Fine Art Printmaking and Fine Art Reproduction. The session was very well attended; we had approximately 20 students in attendance.

We not only covered the “how to” aspects of fine art printmaking, we also got into the details of the business model for fine art printmaking, using your wide-format printer to make prints for other photographers, art reproduction, color management, print finishing, and more.


We had a complete fine art printmaking setup, and of course a studio setup for fine art repro:

I encourage you to attend one of the next sessions. We will be in Glenwood Springs, Santa Fe, Flagstaff, Phoenix, Tucson, and Albuquerque.

To register for the workshop session, please go to the Digital2You web site here or CALL FOR DETAILS 303-934-2777

Focus 2009 Tour and Seminar Series, Fine Art and Photographic Reproduction

Instructor: David Saffir

In October 2009, we begin a new tour and seminar series: Fine Art Printing and Photographic Reproduction. This series provides an in-depth review of the subject from several viewpoints: first, for photographers wishing to make fine art prints, and second, for curators, galleries, and other organiztions in dealing with artists and their work in the context of creating open- and limited reproduction editions of their artwork. Third, for artists who wish to expand their marketing efforts and created editions of their work for exhibition and sale.

Beginning October 2, 2009, and continuing through October 20th, the Tour covers seven cities in three states (Arizona, Colorado, and New Mexico).

Designed for photographers, artists, galleries, printmakers, students, and organizations this series provides a number of learning experiences:

  • A full-day workshop which covers the complete scope of work involved in producing reproduction of fine-art watercolor, oils, and acrylic artwork. We begin with art selection, proceed to planning workflow, image capture, processing, color management, output devices media selection, printing, edition management, certificates of authenticity, print finishing, and more.
  • A Tech Expo which provides an opportunity for hands-on experience with a number of printer manufacturers’ equipment, color management, displays, and more.
  • A bonus summary session which provides real-world, practical building blocks for running your own business and achieving profitability in the Business of Fine Art Reproduction and Fine Art Printmaking.

We will have the summary business session the evening before the main seminar event. The main event, held the next day, runs from 9 am to 5 pm. In Denver, for example, we will have the Tech Expo on October 2, summary business session on the evening of Oct 2, and the full day seminar session on Oct 3rd.

The schedule:

Denver, Colorado

Friday, October 2nd Tech Expo and Summary Business Session

Saturday, October 3rd Fine Art Printmaking and Art Reproduction Seminar

Location: Denver Pro Photo Studio Complex,

235 S. Cherokee St. – Denver, Colorado


Glenwood Springs, Colorado

Monday, October 5th Tech Expo and Summary Business Session

Tuesday, October 6th Fine Art Printmaking and Art Reproduction Seminar

Location: Glenwood Recreation Center,

100 Wulfsohn Road – Glenwood Springs, Colorado


Santa Fe, New Mexico

Thursday, October 8th. Tech Expo and Summary Business Session

Friday, October 9th. Fine Art Printmaking and Art Reproduction Seminar

LOCATION : Holiday Inn-Santa Fe,

4048 Cerrillos Road – Sante Fe, New Mexico


Flagstaff, Arizona

Monday, October 12th,Tech Expo and Summary Business Session

Tuesday, October 13th, Fine Art Printmaking and Art Reproduction Seminar

LOCATION : Flagstaff Ranch Golf Club Community Center

3605 So. Flagstaff Ranch Road – Flagstaff, Arizona


Phoenix, Arizona

Wednesday, October 14th, Tech Expo and Summary Business Session

Thursday, October 15th, Fine Art Printmaking and Art Reproduction Seminar

LOCATION : Hampton Inn & Suites ,

16620 North Scottsdale Road – Phoenix, Arizona


Tucson, Arizona

Friday, October 16th, Tech Expo and Summary Business Session

Saturday, October 17th, Fine Art Printmaking and Art Reproduction Seminar

LOCATION : Sheraton Four Points University,

1900 East Speedway – Tucson, Arizona


Albuquerque, New Mexico

Monday, October 19th, Tech Expo and Summary Business Session

Tuesday, October 20th, Fine Art Printmaking and Art Reproduction Seminar

LOCATION : Holiday Inn & Suites Airport,

1501 Sunport Place S.E. – Albuquerque, New Mexico


This schedule may be subject to change. PLEASE BOOKMARK or subscribe to this page to keep up to date.

For registration links, go to the here  or CALL FOR DETAILS 303-934-2777.

Introduction to Fine Art Reproduction for Artists

Introduction to Fine Art Reproduction for Artists, sponsored by April Beielefeldt and David Saffir

 July 18, 2009 4pm – 6 pm

 Join us for a late afternoon update on the art and science of creating new editions of your art work!

 We’ll have light wine and cheese refreshments, and a brand new studio to work in. We will review:

  •  Reasons for creating fine art reproductions of your work: artistic, business, career, and others
  • What to expect in the appearance and color fidelity of a new print
  • Process involved in digital capture, image editing, and printing
  • Managing your edition: number of proofs, number of prints, cost and pricing, choosing a paper type, and more
  • Marketing your work effectively!

 Event registration link is here. Registration is limited!

New Workshops – Turbo Portrait Retouch, Landscapes / Scenics, Book Publishing

Updated: Photoshop, Adobe Camera RAW, Bridge, Lightroom.  
Image Editing, Printing, and Publishing for Photographers

This is a multi-session series that enables photographers and other artists to use Adobe image editing products effectively and efficiently. I use a goal-oriented, hands-on approach. Sessions are divided into segments which focus on important issues. You’ll go home and get results! 

Course materials include a CD with example lessons, and image files. 


•Session One, Photoshop – Turbo Portrait Retouching, July 19 COMPLETED

•Session Two,  Landscape and Scenic Imagery, July 26

•Session Three, Design and Create A Photo Book, August 16

Event Location: SCV Center for Photography

28368 Constellation Road, Suite 340, Santa Clarita 91355



July 26, ‘09, 9 am-5 pm. Session fee $79 before applicable discount. Location: SCV Center for Photography, Santa Clarita, Calif.

Laptops encouraged. Students are also encouraged to bring their own images to work on.

Topics Include:

-Tips and Tricks in Camera RAW – get that image ready for prime time!

-Matching color in multiple images

-Full- Frame Color – fast track to whole-image color control

-Selective Color – adjusting selected colors to make an image “pop”

-Lighting – adjusting luminance of the entire image, orselected areas

-Creating that cool 3D look- dimensionality and depth with two key Photoshop tools

-Recovering highlight detail, restoring shadow detail – two techniques for success

-Poor man’s HDR – combining exposures for extra bounce

-Create front to back depth of field and sharpness – landscapes and close-up shots

-Intelligent Sharpening – crisp details, no halos!

-Converting to Black and White – using color adjustments and filters

-Choosing print media for appearance, longevity, marketability

-Providing a Professional Certificate of Authenticity with each print sold





Aug 16, ‘09, 9 am-5 pm. Session fee $79 before applicable discount.

Location SCV Center for Photography, Santa Clarita, Calif.

Laptops encouraged. Students are also encouraged to bring their own images to work on.


Topics include:

-Matching your work to a book design – large or small? wide or tall? and more!

-Creating a theme – subject, color palette, storytelling

-Choosing images

-Matching images that share a page or spread

-Creating the cover, and each page, including layout options

-Imag editing for your book – step by step

-Preparing your book for printing

-Managing costs through good design

-Selecting a book printing service

-Distributing your book – as a product, and as your portfolio





All content © David Saffir, Santa Clarita, CA all rights reserved.

New Guest Author, Robert Ash, Digital Image Archiving and Management

In the next week or so, Robert Ash will contribute the first in a series of articles on archiving and managing your digital image files. He’s an expert in the field – just take a look at his bio summary:

“Known data warehousing expert Robert Ash heads a global product management team at a leading software company. He has 15 years’ experience working with the world’s largest data warehousing environments. His customers have won the past two awards for running the world’s largest mainstream commercial databases, plus other industry awards for data warehouse architecture and administration.

 Also an accomplished photographer,  his work has also earned high critical acclaim from  top industry experts. His work hangs in company lobbies and in private collections. His online portfolio can be viewed at 

I’m looking forward to it!



Pricing and Services, Fine Art Reproduction

Lately I’ve been thinking about what it costs to create a reproduction of one’s artwork – oil, acrylic, watercolor – whichever is appropriate. Some call it giclée printing, others archival pigment printing, etc.

I did a bit of research on the web among 15 print service providers and found out a few interesting things:

  • Very few print service providers (fine art or giclée printers) charge only by the print, without ancillary charges
  • Most charge for digital capture of your artwork – and use a wide range of technologies, ranging from large format scanners
    to digital cameras.
  • Some will charge a setup fee – in other words, a fee for preparing the image for print.
  • Some charge for proofs, certificates of authenticity, require a minimum order, copying to a CD, and other things.
  • Generally, they provide good info on media types and printing technology in use.
  • Generally, all are using technology that provides a final print of archival quality.

In the end, I found that there is a very wide range in services provided, materials used, charges for setup, computer time, printing, and minimum orders.

Here’s the bottom line for a 20×24 inch reproduction:

  • About half  the sites I visited charge a “setup fee”, the range is $40 to $100. Other sites do not mention this.
  • The charge for digital or scanned capture of flat artwork (camera or scan) is $45-150, if this service is provided.
  • The price for a single print on fine art paper ranges from $55 to 170. 
  • The average charge for computer time/Photoshop time is $50 per 30 minutes. This seems pretty consistent.
  • Total cost to the artist (excluding additional computer time) ranges from 130 to a high of 300. I excluded one provider from the research whose total charge exceeded $500.

As you can see, the price you get depends on how the print service provider has structured their business, service fees, and other factors. There is a  correlation in a limited number of cases between high-tech gear in use and high-level pricing. This is a limited sample, and your mileage WILL vary.

Based on the figures I have in hand right now, prices published by these companies will range from $200 to $300 for the first print, and there may be incremental charges for additional prints,   for archiving a reference print, storing digital files, or other services. After that, pricing/print appears to range from $60-100/individual print. No doubt there are other companies whose services, quality, and pricing differ.

I expect that some people will take issue with these figures. Just think of this as a starting point for your own research, do your homework, and you’ll do just fine. There’s plenty of good people out there doing this work.



More on the Added Value of Your Certificate of Authenticity

This new article (which I authored) is posted on the HP Pro Photo Blog, you can access it via

this link: Add Real Value to Your Fine Art Prints