New E-Book: Taming Tech-Zilla, Succeeding in Social Media for Photographers

New E-Book by David Saffir: Taming Tech-Zilla, Succeeding in Social Media for Photographers

New Workshop, Social Media and Networking by David Saffir

New E-Book, Social Media and Networking

This e-book will be released in early April, and will cover:

How, and why to get started now – including impact on your presence as a photographer

Using your social media marketing to reinforce your existing sales and marketing efforts

Getting a strong start, and keeping ahead of your competition

Building a short-term, and medium-term plan and timeline to guide your work

Keeping time investment reasonable, and business impact high

How your website or blog design and style can help you – or hold you back

When to use, and not to use – – Facebook, Twitter, Flickr, LinkedIn, and others

Identifying, and leveraging photography related networks on the web that are targeted to your key customers.

NO programming, coding, tech-talk, or HTML – JUST PLAIN ENGLISH!

For more information about my other publications, see the “About” tab at the top of this page.

For information about upcoming workshop on Social Media for Photographers, see “Workshops” tab at top of page.

Using Social Networking to Build Your Photography Business: Start with Content!

(full post on the HP Pro Photo Blog):

Over the past year, there has been a lot of hype about the business benefits of different types social networking. Perhaps the biggest benefit is that the more socially active you are online…  follow this for the complete article

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For a complete listing of upcoming workshops click on the WORKSHOPS tab at the top of this page.

Planning for Success in 2010


I just finished a scouting trip to Joshua Tree National Park with a good friend of mine. He’s leading a group there in a couple of weeks. Haven’t spent much time together in the past few months, so it was a good chance to catch up.

Our discussions recharged my determination to develop five significant goals I will focus on in the coming year. I realize my choices may or may not be applicable to you, but I hope that this post will help you to create your own concrete, actionable goals.

1. Action Plan: I’m writing a new action plan – and learning from last year’s experiences, I will include additional concrete, measurable business goals (increasing stock/licensing sales, sales of fine art prints, and expanding my fine art reproduction business).

2. Creative People: I want to find opportunities to spend more time with creative people, get involved in their stories, projects, and dreams for the future. This is one of the best ways I know to recharge and be inspired.

3. Break Out of the Comfort Zone: I’ve already scheduled more time in the next few months for new kinds of personal photography work. I’m also going to go back to giving myself “assignments” when time permits to shake things up.

Desert Pool, Image by David Saffir

4. Get Help: just booked a project with a design consultant, who is going to help me make my blog and web site easier to use. We’re also going to improve “web visibility”: recharge indexing by the search engines of my written work and images, create more effective incoming and outgoing links, and improve the PR cycle.

5. Continuing Education: I’m particularly interested in very long exposures at night using digital capture, learning new, perhaps unconventional lighting techniques, and further expanding my skills in Photoshop and Lightroom.

Ambitious goals, but I think they are achievable. One trick I’ve learned is to put them on my calendar as part of my scheduling. In other words, make appointments with myself. Seems to work.

Finally, I have to thank all those who have helped me along in the past year. Workshop students, in particular, have a way of asking questions that challenge and inspire me to do better. Colleagues and business partners have been bringing me projects and assignments that are frequently out-of-the-box, and these help remind me to listen actively and understand.

Final note: I’ve updated my workshop schedule for 2010. You can find it via the tab at the top of this page, or use this link for the workshop schedule.

Happy New Year, and good luck to all!

David Saffir

Tour 09: Fine Art Printing and Fine Art Reproduction Update

We’ve been having a great time. We held our Tech Expo (day 1)  and Workshop Session (day 2) at the Denver Studio Complex and Denver Pro Photo. This was the first of seven events planned, ranging through Colorado, New Mexico, and Arizona.

The Tech Expo featured wide format printers from Canon, Epson, and HP, color management tools from X-Rite, displays from Eizo, cameras from Mamiya/Leaf, papers and print finishing products from Premier, lighting from Westcott, Eizo, and more!

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The Tech Expo was very well attended, and we had reps from a number of companies present.

Dennis Halley (digital2you) was the primary host. During the course of the day, we fielded questions regarding inkjet printing, color management, print finishing, art reproduction, media selection, medium format cameras, and displays from Eizo.

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We also had quite a bit of original artwork on hand, and print reproductions of many of these examples.

On day 2, we held our workshop on Fine Art Printmaking and Fine Art Reproduction. The session was very well attended; we had approximately 20 students in attendance.

We not only covered the “how to” aspects of fine art printmaking, we also got into the details of the business model for fine art printmaking, using your wide-format printer to make prints for other photographers, art reproduction, color management, print finishing, and more.

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We had a complete fine art printmaking setup, and of course a studio setup for fine art repro:

I encourage you to attend one of the next sessions. We will be in Glenwood Springs, Santa Fe, Flagstaff, Phoenix, Tucson, and Albuquerque.

To register for the workshop session, please go to the Digital2You web site here or CALL FOR DETAILS 303-934-2777

New Blog Announcement: Focus 09 – Digital Fine Art Printing and Art Reproduction Seminars

New Blog Announcement

 

Focus 09: Digital Fine Art Printing and Art Reproduction Seminars

Focus 09: Digital Fine Art Printing and Art Reproduction Seminars

Instructor: David Saffir

In October 2009, we begin a new tour and seminar series: Fine Art Printing and Photographic Reproduction. This series provides an in-depth review of the subject from several viewpoints: first, for photographers wishing to make fine art prints, and second, for curators, galleries, and other organiztions in dealing with artists and their work in the context of creating open- and limited reproduction editions of their artwork. Third, for artists who wish to expand their marketing efforts and created editions of their work for exhibition and sale.

Beginning October 2, 2009, and continuing through October 20th, the Tour covers seven cities in three states (Arizona, Colorado, and New Mexico).

Designed for photographers, artists, galleries, printmakers, students, and organizations this series provides a number of learning experiences:        read more.

Focus 2009 Tour and Seminar Series, Fine Art and Photographic Reproduction

Instructor: David Saffir

In October 2009, we begin a new tour and seminar series: Fine Art Printing and Photographic Reproduction. This series provides an in-depth review of the subject from several viewpoints: first, for photographers wishing to make fine art prints, and second, for curators, galleries, and other organiztions in dealing with artists and their work in the context of creating open- and limited reproduction editions of their artwork. Third, for artists who wish to expand their marketing efforts and created editions of their work for exhibition and sale.

Beginning October 2, 2009, and continuing through October 20th, the Tour covers seven cities in three states (Arizona, Colorado, and New Mexico).

Designed for photographers, artists, galleries, printmakers, students, and organizations this series provides a number of learning experiences:

  • A full-day workshop which covers the complete scope of work involved in producing reproduction of fine-art watercolor, oils, and acrylic artwork. We begin with art selection, proceed to planning workflow, image capture, processing, color management, output devices media selection, printing, edition management, certificates of authenticity, print finishing, and more.
  • A Tech Expo which provides an opportunity for hands-on experience with a number of printer manufacturers’ equipment, color management, displays, and more.
  • A bonus summary session which provides real-world, practical building blocks for running your own business and achieving profitability in the Business of Fine Art Reproduction and Fine Art Printmaking.

We will have the summary business session the evening before the main seminar event. The main event, held the next day, runs from 9 am to 5 pm. In Denver, for example, we will have the Tech Expo on October 2, summary business session on the evening of Oct 2, and the full day seminar session on Oct 3rd.

The schedule:

Denver, Colorado

Friday, October 2nd Tech Expo and Summary Business Session

Saturday, October 3rd Fine Art Printmaking and Art Reproduction Seminar

Location: Denver Pro Photo Studio Complex,

235 S. Cherokee St. – Denver, Colorado

 

Glenwood Springs, Colorado

Monday, October 5th Tech Expo and Summary Business Session

Tuesday, October 6th Fine Art Printmaking and Art Reproduction Seminar

Location: Glenwood Recreation Center,

100 Wulfsohn Road – Glenwood Springs, Colorado

 

Santa Fe, New Mexico

Thursday, October 8th. Tech Expo and Summary Business Session

Friday, October 9th. Fine Art Printmaking and Art Reproduction Seminar

LOCATION : Holiday Inn-Santa Fe,

4048 Cerrillos Road – Sante Fe, New Mexico

 

Flagstaff, Arizona

Monday, October 12th,Tech Expo and Summary Business Session

Tuesday, October 13th, Fine Art Printmaking and Art Reproduction Seminar

LOCATION : Flagstaff Ranch Golf Club Community Center

3605 So. Flagstaff Ranch Road – Flagstaff, Arizona

 

Phoenix, Arizona

Wednesday, October 14th, Tech Expo and Summary Business Session

Thursday, October 15th, Fine Art Printmaking and Art Reproduction Seminar

LOCATION : Hampton Inn & Suites ,

16620 North Scottsdale Road – Phoenix, Arizona

 

Tucson, Arizona

Friday, October 16th, Tech Expo and Summary Business Session

Saturday, October 17th, Fine Art Printmaking and Art Reproduction Seminar

LOCATION : Sheraton Four Points University,

1900 East Speedway – Tucson, Arizona

 

Albuquerque, New Mexico

Monday, October 19th, Tech Expo and Summary Business Session

Tuesday, October 20th, Fine Art Printmaking and Art Reproduction Seminar

LOCATION : Holiday Inn & Suites Airport,

1501 Sunport Place S.E. – Albuquerque, New Mexico

 

This schedule may be subject to change. PLEASE BOOKMARK or subscribe to this page to keep up to date.

For registration links, go to the Digital2You.cc here  or CALL FOR DETAILS 303-934-2777.