New Photography Exhibition by Robert Ash begins August 5 – and First Major Show for ARTtrust in US!

July 26, 2011 For Immediate Release:

Photographer Robert Ash’ newest exhibition will be held at the historic Jayhawk Theater’s Upstage Gallery located in Topeka, Kansas, USA. It starts August 5 and runs for two months. It is Mr. Ash’ first major, solo exhibition, and it is the first major show for the ARTtrust identification, authentication, and security solution in the US!

The exhibit will showcase Mr.Ash’ high-end, hand-printed fine art landscape and travel images, all printed archival-quality, on 100% museum-quality cotton rag paper, framed with 8-ply conservation-grade mats, museum-standard reflection-free glass, premier local suppliers to support the local economy – and ARTtrust Bubble Tags™ to protect the authenticity of his work.

Robert Ash was the first major photographer to purchase ARTtrust Bubble Tag™ technology in the United States. (see more at arttrustonline.com ). “Our company’s high-end photographic artworks deserve the very finest protection for the art collectors who invest in them,” explains Robert Ash. “Being formally trained in computer science, I love new technology that enhances value. ARTtrust Bubble Tag™ technology is by far the most innovative and effective authentication technology for artwork that I have ever seen. And provably authentic artwork is always more valuable to collectors.”

In 2010 he won a Merit Award and 1st Place in the Weddings category with his first entry in a print competition, and has gone on to win 11 professional awards in just the past 16 months, including a number of merit awards and first place showings for his innovative landscapes, portraits and wedding images.

In February 2011, after only one year of membership, Robert was asked to join the board of directors of Professional Photographers of the Greater Bay Area, one of the largest chapters of Professional Photographers of America. He is also a senior forum member of National Association of Photoshop Professionals and just got nominated to co-chair the Design and Innovation Committee of the Stanford Club of San Francisco.

Robert’s trademark style is bold use of vivid color. After being exhibited at a key Stanford University event last year, his unique color handling was noticed by one of the leading art galleries in the midwestern United States, the historic Jayhawk Theater’s Upstage Gallery located in Topeka, Kansas. Voted by the state’s legislature to be the State Theater of Kansas, the Jayhawk Theater is the first theater ever designed without columns holding up the balcony. President Abraham Lincoln is documented to have attended a performance there.

“Robert’s use of color is phenomenal, and displays a mastery we’ve never seen before – and we’ve evaluated hundreds of photographers as potential exhibitors,” explains Pam Renovato, curator of the Upstage Gallery, “and his showing exceptional care for art collectors through innovations like using unbreakable (ARTtrust) authentication technology for his work not only enhances the value of his art, but also enhances the already premier reputation of our gallery.”

Robert’s show is the first time the Upstage Gallery has featured only one photographer, Robert will be paired with a well-known local metal sculptor. “We’re all very excited to host the Robert Ash photography exhibit,” says Kathy Duncan, president of the Jayhawk Theater board of directors. “A leading gallery must exhibit innovative artwork. Robert’s vision and eye are unique. Robert’s upcoming exhibit is causing a great deal of excitement among art collectors in our region. We are even making plans for a special opening of the State Capitol for Robert to lead a photography workshop there.”

The exhibition starts August 5 to open the gallery’s busy season and will run for two months. For more information please contact the Jayhawk Theater at 785-233-4295 or visit www.jayhawktheater.com.

Robert Ash’ website address/contact info: http://www.robertash.com/

New Solutions From ARTtrust: Preventing Fraudulent and Unauthorized Use of Fine Art Photography and Artwork

Modern scanning, editing, and printing technology has made it easier than ever to copy an image or piece of art and reproduce it – speaking from personal experience, it can be quite difficult to know which is the original, and which is the copy!

And, of course, we’ve all heard reports and stories about unauthorized use, copying, and outright fraud involving a photographer’s or artist’s work.

The immediate impact is straightforward: money-out-of-your-pocket theft.

But what about the loss of credibility for the artist/photographer – and the reduction in value of a limited edition? Uncertainty about the provenance or number of pieces in the market quickly erodes the value of work already sold – and of course, work that is still on the market.

A company called ARTtrust has created a new, unique solution for these problems – one that helps users to identify and verify authorized work, discourages theft, prevents unauthorized copying, stops “limited” edition over-runs, and more.  ARTtrust makes it possible to provide a unique identity to each print in an edition or to each unique work, whether lithography, serigraphy, design, sculpture, etc.

ARTtrust is an identification and verification system that can be used by individuals, galleries, curators, collectors, museums, and others – the ARTtrust system is easy to understand and implement, and is as nearly perfect a security solution for art and phtography as exists today. ARTtrust provides for control by the artist, owner, authorized organization, or delegated curator or printmaker. Founder and CEO Philippe Serenon likes to say that “ARTtrust is simple, precise, secure, accessible, and authentic”. ARTtrust’s international partners include HP, Innova, Canson, Hahnemuhle, and others.

The ARTtrust system includes:

– A set of three unique identification tags, provided in a set, that cannot be duplicated. One tag is affixed to the artwork or print, another to the Certificate of Authenticity, and the third to the owner’s or printmaker’s file copy or BAT. (more on this later). The tags cannot be removed intact – any tampering destroys the tag. Each set of tags in unique to the individual piece of art.
ARTtrust Bubble Tags

– Each item that is tagged is registered via the ARTtrust online system. A digital image is uploaded, and the unique identification tags are linked to this image. The record can be accessed online by authorized users or a potential customer, providing quick and accurate validation of the item.

– The owner, authorized user, or delegate of the artist can print a pre-formatted Certificate of Authenticity (COA) to accompany the work. The tag on the art work or photograph can be matched to the tag on the COA via the ARTtrust database. Another certificate can be printed for use as a file or reference copy – this carries the third tag.

The technology at the core of the ARTtrust system is the Bubble Tag. This is a 3-D polymer tag which has a one-of-a-kind pattern of bubbles embedded in it. Each Bubble Tag is as unique as a fingerprint, virtually impossible to duplicate. (ARTtrust freely admits that they can’t do it – and they believe no one else can, either.)

The Bubble Tag Compared to Online Record

ARTtrust also provides an on-line gallery for its customers – whether they are individuals or organizations. The gallery includes a digital image, the serial number of the ARTtrust tag assigned to the work, and an image that can be compared to the ARTtrust tag.

An ARTtrust Image Gallery

If you click on one of the images, you’ll see this:

Image with identifying Bubble Tag

Anyone who is interested in buying or exhibiting a print can visit the ARTtrust website, find the online record*, view the bubble tag for verification (compare the tag image on screen to the tag on the artwork – and match the ID numbers), and review additional details about the print, such as availability and pricing.  (*One can enter the serial number on a tag, and easily retrieve the record of the work connected with that tag.)

Interestingly, there is also an iPhone application which can read an ARTtrust tag and provide verification on the spot! You can download the iPhone app on the iTunes App Store – just search for i-ARTtrust.

Here’s a link to the ARTtrust web site – the front page is shown below.

ARTtrust Web Site

Now photographers and artists, individuals and organizations have an independent, secure resource that helps them control and market their work, preserve value, prevent fraud and theft – and it is accessible online almost anywhere in the world.

____________________

Disclosure: I have in the past acted as a consultant and beta tester to ARTtrust and some of its business partners. I received no compensation for writing this blog post.

Tracking Ownership of Fine Art Prints and Preventing Fraudulent Copies

Earlier this year I wrote about Certificates of Authenticity, and how they add value to fine art prints. There is an additional tool available, called the ARTtrust solution that can help track and verify the authenticity and ownership of each print.

Read more in my article on the HP Pro Photo Blog.