New Post about ARTtrust on the Pro Photo Blog

By Eileen Fritsch

At the PMA 2010 Show in Anaheim this week, the DIMA Innovative Digital Product Award was presented to HP ARTtrust for a joint development between HP and Prooftag that helps photographers and artists maintain the authenticity of their work.

What makes the ARTtrust system so innovative is the ARTtrust Bubble Tag™, in which a random set of air bubbles is encapsulated in a translucent polymer film. There is no technical way to reproduce each Bubble Tag’s tridimensional code, and the tag cannot be removed without altering the visual appearance of the film layer. When an art print is produced for sale, the photographer or artist applies a silver Bubble Tag to the back of the print, a gold Bubble Tag to the customer’s certificate of authenticity, and a blue Bubble Tag to their own copy of the certification document. The photographer or artist then registers the tag number on the print to his or her personal space on ARTtrust Online. more…..

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