New Seminar: Photoshop and Adobe Bridge for Beginners

Photoshop and Adobe Bridge for Beginners – David Saffir instructor

Thursday, April 21st – 6:30pm to 9:30pm
SCV Center for Photography, Santa Clarita / Valencia, California

$59 when paid in advance, $79 non-advance/paid at the door

Got a new, or not so new digital camera? Are you dog-paddling through the world of photography wondering how to make Photoshop do The Swim? This class is for YOU! Photoshop is software that is intended for use by a wide range of people – designers, photographers, artists, printers, etc. The photographer’s portion of Photoshop is pretty straightforward – and much improved in the newest version. It’s not difficult to understand the fundamentals – and this class will really get you going!

We’ll cover:

  • Installing Photoshop and Bridge – and basic settings for best performance
  • Introduction to Bridge – a great catalog and file editing tool
  • Adjusting your picture so it has real snap and great color
  • Using Photoshop menus – image adjustments, color and special effects filters, and more
  • Using the crop tool, lasso, healing brush, clone stamp, and others!
  • Basic portrait retouching tips
  • Lighten, darken, blur, and sharpen a photograph
  • Changing the size of your picture
  • Changing a color image to black and white
  • Adding text to your image
  • Saving and backing up your photographs

We will be working on a range of images – landscape, portraits, snapshots, wildlife – maybe even a poster or two. Photoshop and Bridge run the same on Windows and Mac computers. You can bring a laptop if you wish, but it’s not required. Just bring a note pad and pen. We’ll focus on the basics in a clear and understandable way, and you’ll go home primed to practice and use your new skills!

For reservations call Mel at 661-904-2092, or David Saffir 661-373-1818. You can also click here to register.

New Workshop with David Saffir, Studio Lighting 101: Portraits

Venue: Santa Clarita Center for Photography, Two evening sessions: July 14 and 21, 2010, 6:30 PM to 9:30 PM
Cost is $109 if registered by 7/7/10, $119 after. Pre-registration is recommended.
(Phone registration call 661-904-2092; link to registration form at the end of this post.)

This two-evening, focused workshop teaches an uncomplicated, efficient, professional process from start to finish. Learn how to successfully pre-plan your photo shoot, put your lighting setup together to match a particular “look”, capture your image successfully, plan your editing in Photoshop, and create an image you can successfully print or provide as a digital file. Scroll down to read more….

Model Sarah Muldorfer

We’ll take you step by step through the process:

- Pre-session planning meetings with customers, clients/models, and others

- Identifying a look or theme, including use of printed examples, design ideas, and the like

- Pre-shoot coaching, with focus on making diplomatic suggestions for wardrobe and makeup

- Studio preparation, including backdrops, choosing a lighting style, and two or three light setups for portraits

- Classic vs. non-traditional lighting, using main and accessory lights

- Setting up your camera for successful capture

- Three-step fast and efficient editing in Photoshop

- Providing proofs to customers/clients

- Preparing for printing or publication

Hands-on work will include lighting setup and shooting.

You’ll leave the session with a list of action items in hand that will help you improve the quality of your work and improve your profitability!

To enroll, follow this link or call 661-904-2092

Lighting Diagram

Mastering Black and White Printing Workshop April 10

Reminder! Mastering Black and White Printing Workshop
David Saffir instructor

Take your fine art printing skills to a new level! Join us for a workshop focused  on creating and printing Black & White images. You’ll learn how to manage your color,
and really dig into your Black and White techniques so your  images sparkle!

Topics include:

Manage digital capture (in color) with black and white printing in mind

The process used in Photoshop to convert digitally captured color images to black & white, and custom edit as needed.

Learn in detail the use of Photoshop filters, presets, and adjustment layers. Customize tonal values, image density, highlight and shadow details, etc. Demonstrate using three examples: still life, landscape, and portrait images.

Understand using color management system to ensure color control, neutrality in black & white printing, and consistent print quality.

Evaluate edited images on screen (soft proofing using custom ICC profiles) for final output. Use custom adjustments and print variations facilitated by accurate soft proofing.

Understand the complete process needed to make fine art prints from a correctly prepared image file. This includes methods for creating proof prints that facilitate successful final prints, the use of paper/printer profiles, and using the Photoshop printer dialog and the printer driver.

Create prints and evaluate. Learn troubleshooting and problem solving techniques.

Learn methods of print finishing and coatings for photographic style, fine art, and canvas media.

Bring a file or two – we’ll be making sample prints from selected student’s images on our wide-format printer.

black and white image of antique railroad hand truck © d saffir

Hand Truck, Old Saugus Railroad Station

Cost is $109 for students who pre-register.

Call (661)904-2092 to register (preferred) or:
Click here to register online for a workshop.

The Ultimate Adjustment Layer in Photoshop – Using Smart Objects

The Ultimate Adjustment Layer in Photoshop – Using Smart Objects

Most of us begin editing our RAW files using Adobe Camera RAW. It’s a great tool – there’s all kinds of goodies tucked away behind tabs, links, and the like.

Here’s one some may not be aware of: you can set Camera RAW to open your image as a Smart Object.

Well, so what? The benefit is that a RAW file which is opened in Photoshop as a Smart Object can be re-edited again and again in Camera RAW with a simple mouse click!

Here’s how it works:

Open your image in Camera RAW. Make your adjustments as you normally do.

Next, note the link at the bottom of the Camera RAW dialogue box (red circle).

If you click on it, you’ll see this:

Enable Smart Object For Image

This dialogue provides tools for color space, image size, etc. Note the red circle at the bottom, which indicates the check box where you can tell Photoshop to open this image as a Smart Object. Click on this, and then click OK.

In the main Camera RAW dialogue, the Open button will change to Open Object. Click on this.

Your image will open in Photoshop as it normally does, with one exception – the preview in the Layers panel will look different.

In the lower right corner of the Layer preview, you’ll see a new icon (layer panel preview circled in red). This indicates that your layer is now a Smart Object.

The Smart Object Icon in Layers Panel

If you double-click on the preview icon, your image will open again in Camera RAW, with all your previous adjustments in place. You can change those adjustments any way you wish – when you’re finished, click OK and the image will re-open in Photoshop as a Smart Layer once more.

So, you don’t have to dump an image you’ve adjusted in Camera RAW and start over – just use a Smart Object as the Ultimate Adjustment Layer!

Use this link to see new workshops for March, including Social Media Marketing for Photographers.

Use this link to see an article on Screen to Print Match for Photographers.

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New Workshop: Mastering Digital Color for Photographers

Announcing a new workshop series with SCV Center for Photography and David Saffir:

Tuesday, January 5, 2010 6:30pm to 9:30pm and Wednesday, January 6, 2010 from 6:30pm to 9:30pm.
Cost:  $139 total for both nights (and includes the Mastering Digital Color book).  This is a 2 evening workshop.

Instructor: David Saffir

Mastering digital color isn’t just about having the ability to control color from start to finish in a creative project – it’s also about using color to maximize creative opportunities, and bring your vision to life. Color management is a wonderful point of leverage in every way that counts – cost, quality and competitiveness!

Mastering color in photography involves a stream of decisions that, at first glance, can seem unworkable, or even intimidating. The reality is that leveraging your color is based on a handful of basic principles – and once you have your color system refined and dialed in, you can go in almost any direction imaginable.

This is a down-to-earth, practical seminar that will help you make your color dance, and also help you improve your photography business.

In summary, we’ll cover:

- Color in “real life”

- What happens to color in the camera, computer, and printer

- What you need to do to make creative color control routine, easy and efficient

- Special tips and tricks to use color as a creative tool in capture, editing, and printing

Class highlights include, but are not limited to:

- Color space – that box of crayons you use every day

- Top tips for in-camera color control

- Important computer-based color controls

- What should a photography production guide look like?

- Why your display gives you good color – or why it may not

- How to choose color-savvy displays, printers, and other technology

- Managing consumer-level, and pro-level image editors for max color

- Important differences between Photoshop, Lightroom, Aperture, and iPhoto

- Why most photographers calibrate their display, and why they often

fail at screen to print match

- Advanced color tools – hardware and software – and why you probably don’t need most of them

- How inkjet printers handle color and what you can do about it

- Profiling is not a dirty word

- Maximizing color results with inkjet printers on selected paper types: gloss/satin, fine art/watercolor, canvas, and “synthetics”

- Quality control checks for each stage – inspection, correction, and troubleshooting.

- Compare color quality issues between different output devices: dye, dye-sub, and pigment printers among them

- Creative Color control and outdoor lighting

- Creative Color Control and studio lighting

Attendees will also receive a free copy of the book “Mastering Digital Color” (250+ pages), by David Saffir.

To sign up, please call the SCV Center for Photography, (661) 904-2092, email info@scvphotocenter.com or visit www.scvphotocenter.com

Coming in February 2010 is the second workshop in the series “Mastering Printing.”

Upcoming Seminar: Fotoweek, Nov 9, 2009, Taking Your Photography and Business To The Next Level

Tools of the Trade:  Taking your Photography & Business to the Next Level, Sponsored by HP and MEI Computer

Monday, November 9th at VisArts (Rockville Town Center) 155 Gibbs Street, Suite 300, Rockville, MD 20850

9:00-10:30 – Studio Planning & Set-up, Physical Environment and Ergonomics, Lighting, Display/Monitor Selection.Discover the latest software and hardware the pros use to manage workflow and achieve consistent results. 

10:30-12:00 – Getting the Most Out of Your Inkjet Printer. Camera to printer workflow:  selecting a printer, accurate color previews, printing from image editing software.Media selection. Printer troubleshooting, print correction, archiving. 

12:00-1:00 – Lunch With featured printing demonstrations.

1:00-2:30 – Fine Art Printmaking plus Fine Art Reproduction.  Create Fine Art and Decor Prints for other photographers and galleries.  Learn price points, media types, how to work with galleries and organizations.Fine Art Reproduction, tools for Fine Art Reproduction 

2:30-3:30 – Succeeding in Print Competition  Avenues for Success: Choosing a competition, understanding print comp terms and conditions,  Selecting images, printing, what the judges want to see, and more. 

3:45pm-4:30PM Fine Art Media for Limited Editions. Matching Media and Client Needs, Media Types for Social Photography Commercial/Fine Art/Other Purposes   

4:30-Finish: Q&A & Printing. Participants are encouraged to bring a high resolution digital file to print.

For more information and registration please visit MEI Computer’s web sign up page.

Medium Format Gaining on DSLRs – Part Two


I’ve received a number of emails and comments regarding changing attitudes among photographers regarding medium format digital vs. DSLRs. Seems to me, first of all, that it’s not about the equipment. My daddy used to say, “it’s not the car, it’s the nut behind the wheel”. That said, I find that I can often see the difference between medium format (MF) images I’ve created, and those taken with a DSLR. My own approach has changed quite a bit; I think it is fair to say that I use my MF cameras much more nowadays than the DSLRs.

Some of the things I notice are sharpness, resolution, acutance, dimensionality, subtleties in tone transitions, and detail in shadow/highlights. In some cases, a MF lens will also show a difference in bokeh (smoothness of out of focus areas). In all of these, excluding the last item, I feel it is a combination of factors that makes up one’s perception of “difference”. For example high acutance coupled with low resolution looks much different than a situation where both are high. (a typical look for the former is a so-called “over-sharpened” image with that crispy look with lots of edge halos).

At the end of the day, images I’ve made with my MF cameras usually look quite different than those from the DSLR world – this is particularly the case when I’ve made a large print. The image below communicates some of these in spite of the limitations of computer screens. In print, it has amazing depth and dimensionality, and impressive detail in the leaves and textures in the rocks.

Columbia River Gorge

Columbia River Gorge

Hasselblad H-series camera body, P25 back, 100mm lens, f/11, approx one second exposure. It is true that one can make a very “sellable” image using a high-end DSLR. But can one achieve that look, that feeling of a unique image or print that one can almost walk right into? Doesn’t this affect both creative approach and one’s competitive position in an environment that challenges us all? And what about client’s perceptions? Haven’t many of use had the experience of a client choosing a photographer who owns MF digital vs DSLR? Does this set one apart from the pack? Thinking back, it’s made a difference for me – I’ve made far more money with MF than I ever have with my DSLRs. I’m working right now on a tour of seven cities, teaching use of MF digital cameras, high resolution printers, fine art printmaking, and art reproduction. The interest from photographers in MF is intense – something of a wake up call, in fact. More to follow.

Here’s a recent review of the Mamiya AFD III with the Leaf Aptus digital back.

Medium Format Gaining on DSLRs


A quick thought which I’ll write more about later in the week: in the latest series of workshops, I am getting a lot of feedback from photographers that they are re-evaluating the usefulness of medium format cameras vs. 35mm format DSLRs.

Prices are converging – for example, Mamiya is offering a 28MP digital back along with their state-of-the-art AFD III camera with an 80mm lens and Capture software for around 10-11k. The image quality pretty much kicks 35mm to the curb – and that competitive edge, along with the new pricing is getting a lot of attention.

Not too long ago I wrote a review of this camera, which you can see here.

Camera Test: Mamiya 645AFD III Camera and the Leaf Aptus DL-28 Digital Back

I recently received a Mamiya 645AFD III medium-format camera to test, accompanied by a Leaf Aptus II DL-28 digital back, and several lenses. 

 

I’m going to report on my experiences with this camera, starting with an overview and first impressions in this post. In subsequent posts, I’ll cover a variety of shooting situations (in studio and on-location), image quality, and the Leaf Capture software and its performance. Note that this is one of the cameras we will be using on the upcoming Focus 09 Fine Art Printing and Art Reproduction Seminar Tour October 2-21.

 

The camera arrived in the original packaging, which is well designed, protecting the camera quite well.

 

Ergonomics are top-notch; the camera is well balanced, and controls are logically placed and fall easily under one’s fingers – in short, it just feels good. 

 

Camera, lens, and digital back build quality is excellent. This is clearly a pro-level camera, robust materials and construction.

 

In the next image, basic features are marked by the numbers. Number 1 is located next to the shutter release, and shutter controls: single, continuous, mirror-up, and lock. Number 2 shows the settings screen, which indicates battery life, aperture/shutter speed, and the like. Number 3 shows the dial which controls shooting mode – Aperture priority, shutter priority, program/auto, manual, X, and custom function. Number 4 indicates the digital back, 5 the stylus used to activate controls on the back.

 

331editr2

 

 

 

Controls on the front of the camera include depth of field preview, and a focus mode selector (single, continuous, manual).

 

The camera is powered by AA batteries, which is a plus in terms of cost as compared to camera bodies which require more expensive 123 batteries.

 

IMG_0342edit

 

 

Mamiya lenses have a strong reputation for build and image quality. Focusing rings are well-dampened, and autofocus lenses are quick and quiet.

 

Some specs on the digital back: 28MP, which produces a >150MB file @ 16 bits. The sensor size is 44x33mm, and offers  ISO ratings of 50-800. Pixel pitch is 7.2 microns, which is larger than, for example, the Nikon D3x which features 5.9. Dynamic range is reported to be 12 stops.

 

So far, I’ve used the camera mostly in-studio, with a couple of short sessions outdoors. To this point, the in-camera meter has been accurate, handling high-contrast situations accurately. More to follow on this topic.

 

The camera may be used shooting to a CF card, or tethered to a computer. The days of using an attached hard drive are gone. The battery mounts underneath the camera back, which I find convenient as it helps balance things when using longer lenses.

 

The digital back shoots at 1/fps. It has an excellent, bright viewing screen, 6x7cm, which has very good contrast and color. It can be viewed outdoors, but direct sun is a challenge. In-studio it is, in a word, stunning.

 

A feature of the Aptus digital back is it not only provides a preview and histogram of the image – it is a touch-screen controller for the camera, controlling quite a few functions.

 

In short, one can set up the parameters of the shot, from color space to pre-sharpening to pre-set camera profiles – all with a tap of the included stylus.

 

Now some have criticized this for being “too complex”, or “too fancy”, and I just can’t agree. It is much quicker than push-button driven controls, and the menus are clear and pretty easy to follow.

 

For example, one can set up the camera to provide a simple image preview, image preview with histogram in the corner of the image, or histogram overlaid on the image. Quite flexible and useful.

 

 

IMG_0357edit

 

 

 

RAW file format is now compatible with Photoshop, Lightroom, and Aperture. I applaud the company’s approach to open architecture – makes it much easier to work in a variety of circumstances and locations. We don’t always have control of the resources available to us in the field!

 

Image quality is excellent. Although the camera provides ISO settings up to 800, as a practical matter image quality begins to suffer at 400, and has significant color and luminance noise at 800, even in bright light. To be fair, this camera was designed for lighting-controlled situations – ie, ISO 50-100.

 

I used the camera in studio to capture some macro shots of an orchid. We used the new Westcott Westcott TD-5 lights with daylight-balanced fluorescent bulbs installed. (a check with a spectrophotometer shows these to be dead-on at 5500k).

 

The macro lens is a 120mm f/4 model, updated with a 16-bit CPU. The focusing ring is smooth, perhaps a little heavy to turn. I’d like to see a little less pressure needed, and a better turn ratio for close focusing – after all, this is a manual focus lens. Having said this, I had no trouble at all focusing the lens. (There is a very accurate focusing indicator in the viewfinder).

 

Image quality is superb. On macro shots, I recommend using a sturdy tripod or studio stand, and mirror-up mode for maximum clarity. 

 

The image below shows an orchid photographed in-studio, with a cutout at 100% to demonstrate sharpness. The white “fuzz” you see isn’t sharpening artifact, it’s part of the flower!

 

L_000431r3

 

I’ll be photographing a number of subjects this week, including some acrylic paintings for a fine art reproduction project that just came in. More to follow!

 

 

*****

 

We’ll be working live with this camera, among others, at the upcoming Fine Art Printing and Fine Art Reproduction seminars in Arizona, Colorado, and New Mexico. These one-day intensive sessions start at the beginning of October 09. For more information, go here.